“Two Buck Chuck” is an affectionate term for Charles Shaw label wines sold exclusively in Trader Joe’s specialty grocery stores. It normally sells for $1.99 (Hence the name) to $3.39 (The higher end outside the state of California). The Charles Shaw brand is owned by Bronco Wine Company.
The popularity of Two Buck Chuck may be partially a result of the sour U.S. economy. There is a large demand for this wine right now and there is plenty of it. It’s touted as a decent “starter” wine and for two or three bucks, worth at least a taste in my opinion. Charles Shaw offers Cabernet Sauvignon, Merlot, Shiraz, Chardonnay, Sauvignon Blanc, White Zinfandel and Pinot Grigio. These wines are produced from bulk quantities of California grapes at a winery in Ceres, California that is closed for public visitation.
Sadly I can’t comment on the taste or quality since the Trader Joe’s stores in my state don’t carry Two Buck Chuck. If recent proposed legislation passes and we start crawling out of the stone age I might eventually get my chance.